Reasons to Use Wi-Fi Proximity Beacons Marketing Campaigns
Beacon marketing is communicating personalized messages via mobile applications to customers who are in a particular geofence, whether they are online or offline. Here are some of the advantages of Wi-Fi proximity Beacon marketing.
You can make a commercial success from your mobile application when you use Wi-Fi proximity marketing. The technique will increase the interaction of customers with the app because of the push notifications that keep them engaged with the app. The app will be vital for marketing and advertising because it increases the rate of customers interacting with the app and make sales to rise.
Wi-Fi proximity marketing enhances geo-targeting. Push notifications are received by people who enter and leave a geofenced location. Your potential customers may be near the same beacon, but they will receive push notifications that have different messages if you use channels and segments. If you need detailed information about allocation we should use pickles instead of Wi-Fi tracking and GPS.
You will get a competitive advantage when you use Wi-Fi proximity beacon marketing. Wi-Fi proximity marketing enables you to interact with your customers more for you to gain their loyalty. Beacons provide you with enough crucial information about customers such as name, city, email, demographics and more. When you analyze this data using their analytics app and use channels and segments you can send personalized push notifications to customers which improves the interaction that you have with them. You should be careful not to upset customers with many push notifications because sometimes they distract them from whatever they are doing and that can be a turn off to them.
Conversions on proximity marketing original time to enable your company to make real-time decisions. You can check the performance of your Wi-Fi proximity marketing campaigns in real-time as you connect to the customers. If the marketing proximity campaigns are not providing you with the results that you expect you can make decisions to modify or change your marketing strategies immediately. The Wi-Fi proximity campaign is beneficial when customers are more likely to buy your products or services such as during peak seasons. When you are having a corporate event use Wi-Fi proximity marketing so that you get real-time conversions and make real-time decisions.
Wi-Fi proximity marketing improve the retention of an application in the business. The push notifications that you implement in your marketing campaigns should be frequently received by the customer for you to get their loyalty. You should install an app for analyzing and generating reports about engagement rate and open rate of push notifications by customers. The open rate and engagement rate reports will help you to improve your push notification so that they can draw the attention of more customers. When more customers use their application the organization will have to retain it.